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Welcome to Affiliate Network Marketing!
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Relevant Ads Increase Adsense
Profits
By Bas de Baar
If you’ve started using Adsense as a way to increase
advertising income, but the numbers just aren’t adding
up to what you expected, the problem might be with the
ads themselves. If the ads being generated by Google’s
Adsense aren’t relevant to your website, visitors won’t
click on them. And, no click-y, no money. It’s that
simple. And it’s a simple situation to fix.
One way to know if the ads are working is to monitor the
click-through-rate (CTR) on a page. If it’s low, it’s
usually an indication that once a visitor arrived at
your page using a certain keyword, that visitor did not
find any ads relevant to that keyword. And unfortunately
for you, the visitor found no reason to click on the
ads.
How do I know this? It happened on my website. On one of
my sites, I had a page dedicated to PHP programming (a
programming language). The page had a low CTR. Upon
further examination of the page, I noticed that not one
of the ads was related to programming or even to
technology.
What I did notice was that the ads were related to
guitars. Guitars? I thought to myself, “What relevance
do guitars have to PHP programming?” And I imagined
visitors to my site wondered this as well.
After studying the ads, I noticed that one word seemed
to keep jumping out at me. The word was “strings” as in
guitar strings. Well strings are used in programming
too, but Google was not able to make this distinction
which is why it was generating guitar ads!
The solution to this problem was simple. I removed from
my webpage the words “string” and “strings” (or I just
used another word in place of string or strings). After
Google found this page again and updated its view of it,
the guitar ads were replaced with relevant ads. And best
of all? CTR on this page immediately increased and so
did my advertising income!
If you have a page with a low CTR, you may need to tweak
your text so Adsense generates ads that are more
relevant to the page. When making these types of changes
to your webpages, use the same ideas you use for search
engine optimization. Why?
Because Google uses the same logic to determine the
appropriate Adsense ads to display on your page as it
does to determine if your article should rank high for
“blue widgets.”
Some areas on your page that might need a bit of text
tweaking include:
- The title of the page
- The H1-tags used in the page
- The number of occurrences of the keywords in the text
of the article
- Changing the filename (this can be very effective, but
only do this for new pages that are not yet in the
search engines or you risk losing traffic)
One word of advice: Don’t forget that your keywords
determine your search engine rankings so take small
steps when changing keywords.
And remember, the only ads that will bring you the extra
Adsense income you’re looking for are relevant ads!
About the Author
Bas de Baar is the author of the e-book "Analyzing
Adsense For Niche Websites." To learn how you can
increase online profits by testing and analyzing, go to
http://www.AffiliatePotion.com |
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